About Us
Arysyn helps senior executives and leadership teams to lead intelligent transformation—integrating human values, organizational culture, and frontier technologies to achieve sustainable performance.
We help boards and leadership teams navigate the convergence of AI, digital assets, and quantum computing with ethical clarity and strategic confidence, enabling innovation that endures.
In an era defined by artificial intelligence, quantum breakthroughs, and digital economies, leadership must evolve faster than technology itself.
Our work sits at the intersection of leadership psychology, systems thinking, and technological foresight. We partner with boards, executives, and emerging leaders to design strategies where people and technology rise together.
Masa K. Maeda, Ph.D.
Founder and Principal of Arysyn, and the author of Steady in Adversity.
His work focuses on leadership judgment, steadiness, and decision-making in complex, uncertain, and technology-driven environments. With more than two decades of international experience, he has guided organizations across 18 countries —from Fortune 100 firms to startups— to align innovation, performance, and human well-being.
His career bridges technology and leadership. Masa’s early work in R&D at Apple Inc. and a founding team member of several Silicon Valley startups shaped his perspective on how human insight and advanced technology can evolve together. He later led major leadership and cultural transformations in the financial, energy, and telecommunications sectors, including collaborations with Morgan Stanley, Repsol, Claro Telecom, the Panama Canal Authority, Copa Airlines, Two international banking core companies, and more.
Holding a Ph.D. in Artificial Intelligence, Masa combines ecosystems thinking, behavioral economics, and leadership psychology to help executives build resilient, purpose-driven organizations. He is the creator of the Steady Leadership™ framework and the author of Steady in Adversity: Leading your people through uncertainty, pressure, and the unknown, a book that distills timeless principles of composure, courage, and foresight for modern leaders.
At Arysyn, Masa’s mission is clear: to advise senior leaders across industries on how to lead themselves and others when conditions are ambiguous and stakes are high.
Claudia Salas.
Leadership Advisor and Steward.
Claudia Salas works with senior leaders and leadership teams to strengthen organizational clarity, relational dynamics, and leadership effectiveness in environments shaped by change and uncertainty. Her work supports executives, directors, managers, and team leaders as they navigate transformation while maintaining human coherence, accountability, and trust.
Her professional focus lies at the intersection of organizational culture, leadership behavior, and systemic change. With a background in the social sciences, Claudia brings depth in change management, leadership capability development, learning facilitation, and project execution. She works with organizations to address both the human foundations of leadership (identity, mindset, and behavioral patterns) and the practical conditions of work, including processes, systems, and day-to-day interactions.
Claudia’s approach emphasizes building organizations that are resilient, sustainable, and grounded in healthy relational dynamics. She is particularly experienced in helping leaders foster cultures where people remain engaged, accountable, and capable of navigating complexity without erosion of trust or purpose.
As part of Arysyn, Claudia plays an active role in extending the Steady Leadership™ philosophy into organizational contexts across regions and industries. She supports leaders and teams in translating Steady Leadership principles into observable behaviors, practical leadership practices, and enduring cultural shifts.
PHILOSOPHY
Arysyn exists to help leaders remain human, clear, and effective when it matters most.
Leadership is not tested when conditions are favorable, it is revealed when they are not.
